I make complex products feel simple|
Applied to a casual game studio, got rejected, built a working 3D puzzle prototype instead.
I wanted a reader where annotations matter as much as the text. Built one.
How to kill the send button nobody wanted to press
I built a 10× prototyping workflow using AI agents — and what it taught me about product design
How I eliminated a 2-day content publishing bottleneck
Users couldn’t explain what a single menu item meant
How to sell heritage craftsmanship without looking like fast fashion
A selection of websites and landing pages I’ve designed over the years.
